What is 'woo'?

Aug 27, 2019

Since my business is a little bit of woo with a lot of practicality I thought I would explain what ‘woo’ is for those of you who are thinking ‘what the heck is she talking about’ or think that I am talking about ‘W.O.O.’ from strengths finders which stands for winning others over. 

‘Woo’ in this context is just a word that means a little bit.. and I am cringing here as I type this.. spiritual.


There is a reason that we don’t just say spiritual, we say 'woo'. It’s that the concepts I am discussing are not 100% agreed upon and they don’t all have to do with spirit or a higher power. 

Look, I can explain to you the quantum physics around energy, vibration and why things work the way that they do with a lot of help from google and YouTube...

Or I can tell you how to practically apply these principles in your every day life and business. 

The following things are woo that I am a BIG BELIEVER of...

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Regret or Failure?

Aug 20, 2019

Regret or Failure?

When I was in my corporate career thinking about striking out on my own I wouldn’t even let myself think about the possibility of success. I did an exercise based on the stoic Seneca that was more formalized by Tim Ferriss and his TED Talk to help me get really clear on what the worst possible scenario would be if I quit my job. 

Essentially you ask yourself what is the WORST thing that can happen and plan for that. 

I know it sounds like an awful exercise, but the experts agree that fear is the most powerful motivator of all. So when I found myself busy with activity and no actual accomplishments I needed to get FEAR involved. 

You start by asking yourself a simple question. 


In this case I will use the example of What If I Quit My Job. 

Next you make a list and DEFINE all of the worst things that can happen if you do this thing. Think of all of them aim for 20, even 30, get them all on paper. 


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Approachable Manifesting

Aug 13, 2019

Over the last week Jeremy and I drove across the country in our move from Minneapolis to San Diego, and in between true crime podcasts we had discussions about our big move and who we are trying to become both personally and professionally.  

We did this exercise, talking about what jobs we would ideally be doing within the next five years and what we wanted our lives to look like. 

Then we spit balled actions (read: inspired actions) asking ourselves what would THAT person be doing that we weren't already. And what of those actions could we do NOW to get us one step closer to living the way we wanted to live and in alignment with our purpose.

Here are some things that came out of the car conversation about this for me. 

Within five years I will be hosting sold out retreats all over the world, helping women transform their lives and creating businesses that are the fullest expressions of themselves.

So what is THAT woman doing that I am not already? The trick here is...

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From Corporate Employee to Entrepreneur

Jun 25, 2019

Last week I hosted an incredible challenge helping women get clearer on who they are so that they can build businesses that are the freest, fullest versions of themselves.

Because honestly, I don't believe that looking at what everyone else is doing and emulating them is going to fulfill you, I believe that you truly uncovering who you are and what you stand for will make the difference. So that is what last week's challenge aimed to do. 

The first day's exercise was all about defining your default and created future. As a bonus and thank you for being a part of the created future family, you can grab the worksheet here.

The reason we start here, is because in order to get much out of the rest of the week or future work on your life and business you have to want to make the commitment to change. 

When I first did this exercise, my default future, or my future if nothing changed was that in five years I would be wealthy, living in Texas and be in middle...

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You'll Wish You Had Started Today

Jun 04, 2019

"A year from now, you will wish you had started today."


This quote used to really upset me because I felt it so hard, three years into my corporate career I was climbing the ladder and KNEW it wasn’t my long term plan, this couldn’t possibly be my life forever..


But no one was coming to save me, I had made these choices and I continued to make them.


My ‘ideas’ notebook was being filled in less and less frequently, previously a daily occurrence and I didn’t even feel like myself anymore.  The word I would use to describe it...numb


I was up for my next ‘rotation’  within the company and was offered a role that jumped a pay grade (such corporate speak) meaning over a $20k raise in salary. I was THE most excited 24 year old!


Until I started to think about what this role would mean..


At least another three years in a city I didn’t love, working on a skill set that I had built up, but...

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My Experience With Making Money

May 28, 2019

Are you aware of any of your limiting beliefs?


Last weekend I went to a conference where the overarching theme was limiting beliefs and getting out of your own damn way. 


If you don’t know what a limiting belief is here is a super quick explanation: these are beliefs that are held in your subconscious mind that you don’t believe are beliefs. You see these beliefs as truth, your world is shaped by them and they limit you in some way.


So a VERY common example that I've heard of since learning about this stuff  was the overarching belief of “I’m not enough”.

This reflects itself in entrepreneurs under pricing or over delivery, in our likelihood to follow our dreams or do something for ourselves. We hold back because subconsciously we do not believe we are enough.  What we believe about ourselves determines the actions we will take so it can become a vicious cycle.


I have heard this belief before and it never...

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Schedule Your Sales Challenge Day 3

May 21, 2019

Over the last few days, we've looked at your sales schedule— and how to set it up to help your business grow.

We’ve determined your income and impact goals over the next six weeks.

We’ve decided on which offer you’re going to sell — and have an understanding of the transformation it provides.

And we’ve put a date on the calendar  — and have selected the platform where we will be sharing our offer.

Which means that there's only one question left...


Here’s your last question for this challenge...

How exactly do you make this happen and show up so that when you release your offer, your ideal clients will want to PAY for it?

There are a couple of ways we are going to go about answering this.

First, the woo way, if you could, just for a moment, put yourself in the shoes of your future self, the gal who has already met her income and impact goal just six weeks from now.

What would she tell you she did? Write that shit down.

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Schedule Your Sales Challenge Day 2

May 13, 2019

If there’s one thing I’ve learned from leaving my corporate career and starting an online business...

It’s that build it and they will come, is NOT a thing.

We get so excited and create a program that we think is the BEST thing the internet has ever seen, we work tirelessly on the sales page, graphics, copy and launch to people who have never heard of us.. And get crickets.

So when your sales, your reach, your audience and your email list aren’t where you want them to be...

We've gotta show up, day after day and create and sell our offers that we know will transform lives.

And to do that, we've gotta create a plan to put ourselves out there consistently so that our audience wants to buy from us. 

Day 2 of Schedule Your Sales Challenge

The only way to create sales... is to put offers out to your audience.

Offers that leverage your expertise.

Offers that solve one problem.

Offers that serve your people.

Offers that convert.


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Schedule Your Sales Challenge Day 1

May 07, 2019

Day 1 of Schedule Your Sales

Today's challenge is to get absolutely 100% clear on what YOU are trying to accomplish in your business.

There are so many people who want to fast-forward to their entrepreneurship happy ending.

They want to snap their fingers to achieve the end results: the speaking gigs, the best-seller, the six figure launch or the seat on the panel.

And that’s all well and good…

But they focus too much on working and not as much on the impact that work is having.

They focus on how many posts they can put up and the "likes" they got… instead of looking at how engaged their audience is and how likely they are to buy.

They stress over what to post on social media … instead of educating their existing audience on the thing that they can really serve with.

And they're frustrated.

Lacking in ideal clients.

Feeling like they're having to act like someone else.

And forgetting why they even started this business in the first place.


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The 3 Mistakes I Made When I Started my Business & How to Avoid Them

Apr 30, 2019

The 3 Mistakes I Made When I Started my Business & How to Avoid Them

  1. Waiting far too long to DO 
  2. Practicing monkey see, monkey do
  3. Expecting to sell providing value one time


Everyone and their mother in online business seems to be selling you on their way, their solution, their method.

I know I felt that way when I first started out.

But I felt trapped in my corporate career and wanted a quick fix to get out.

So I started buying ALL the courses and programs.

And ALL the courses told me to do ALL the things.

One swore by Instagram, another taught email marketing, a third around online memberships... and the list goes on and on.

What not one of them mentioned in their ad copy, was that pretty much any method you choose, implement and stick to will work...

But you do need a way to keep the cash flowing into your business.


It’s not as sexy as saying you get paid $x per post on Instagram.

It’s not as sexy as saying your email marketing is making...

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