Tell Me What You Want, What You Really, Really Want

Mar 12, 2019

If I were sitting across from you right now and asked you what you wanted from life, would you have an answer?

I’ve asked the question “what do you want?” to so many people and it’s mind blowing how many people have absolutely no idea.

But that used to be me, for the longest time I thought that what I wanted for my life was the traditional corporate career, working my way up the corporate ladder, a 401k, success in all the ‘right ways’. But when I stopped to ask myself what I actually wanted and looked around at the life I was creating I realized “oh shit, this isn’t what I want at all”.

I had the come to Jesus moment where I had to look at my life and ask myself what I wanted, and since it didn’t fit into this mold. I had no idea.

So I started looking at the individual elements of my life to gain some perspective making a list of what made up my current reality and what I wanted for my life.


By getting clear on what I...

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Corporate Independence Day

Mar 05, 2019

One year ago this week, I quit my corporate oil career. “Knees weak, arms are heavy there’s vomit on his sweater already, mom’s spaghetti. He’s nervous but on the surface he looks calm and ready to drop bombs, but he keeps on forgetting what he wrote down...

This Eminem intro song perfectly sums me up on the morning I quit my corporate career. Well, everything but the vomit and the fact that I am a she.

I had spent five years building relationships, climbing the corporate ladder, getting accolades and performance bonuses. This was going to be a bomb.

The day had come, the day I had been counting down for a year. IT WAS HAPPENING! Honestly, I felt like a little kid asking for permission to go to the bathroom in class. But, I had made the decision to do this thing.

I told my boss calmly and confidently that I had the opportunity to start my own business and if I didn’t do it, I would always regret it. I was met with stunned silence, and then...

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Self Actualization

Feb 19, 2019

Remember learning about Maslow's Hierarchy of needs in school? Back then it was something I learned for a test, and quickly forgot all about. But now, looking back I'm a bit more interested in the top of that pyramid.


Self-actualization, according to Maslow, “might be phrased as the desire to becoming more and more what one is, to become everything that one is capable of becoming.” Self-actualization is basically to become the best version of yourself, and since each of us is different self-actualization manifests itself differently for each person.

At this point in my life I believe that my version of self actualization is in the creation and growth of my company, helping women create lives they love. Yours could be something completely different, an expression of your art, or being a mom.

You have to fulfill the other four lower level needs first, before your journey into self actualization. In case you’re like me and don’t remember what those four other...

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Stop Telling Yourself You Can't

Feb 12, 2019

Becoming more conscious and aware of my interpretations about reality is a concept that I was exposed to as a young kid, and when I say young I was about 11 and my dad made my brother and I attend a seminar about it for kids. 

He had the right idea, get them in young, start 'em early, but to my developing brain the place felt like a cult. This dude just kept telling me that I didn’t like chocolate ice cream, I just THOUGHT I liked chocolate ice cream and I was like, ugh, no bro, I like chocolate ice cream. You’ve lost me.

So I opposed any such discussions around perception versus reality vehemently until the age of 26. But in the year leading up to my exodus of my corporate oil career in March of ‘18, that changed.

I had been working on my mindset... but mindset is such a vague term so I’ll break it down a little further. I had been learning and applying concepts around becoming far more conscious of the stories I was...

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What is keeping us stuck?

Jan 29, 2019

I went snowmobiling last weekend for my boyfriend's 30th birthday in the Canadian Rockies. If you've never been it is an absolute blast and I HIGHLY recommend it. 

But what on earth does that have to do with being 'stuck' in your business. Hold on, I'll get there, I promise. 

So we are climbing up the mountain doing hairpin turns until we reach this awesome bowl of snow. We get 'play' time where we can drive super fast and up an down hills with jumps and go a little crazy, which I think is the whole point of snowmobiling.

About half way through our play time, my boyfriend's dad, Gary calls me over. 

He says, Lauren, did you know your snowmobile is on 'eco mode'.

'Huh?' is my response. I have no idea what that means. 

He tells me to press a button by my left knee and a little green light goes off on the dash. Ok, cool, so I do another lap. 

AND HOLY CRAP. I AM FLYING! 

I am going so much faster, I am having so much more fun and I am not having to work as...

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Breaking Free & Getting Focused

Jan 15, 2019

When I first started my business I was completely elated by the financial, time and location freedom that I had granted myself. I was really going for it, I was FINALLY doing it! 

But after a while, when the 'newness' wore off, I found myself completely unfocused with all of my new freedom. For the first time, in my life, I wasn't answering to anyone for results. Not my parents, my teachers, my professors, or my boss. It was all up to me. Now that can be a liberating realization, or it can be a daunting one. Sure, I knew this going in, but when it really hits you, you start to take a look at what your day looks like and exactly what you are accomplishing. 

I found myself spending time on things that didn't create any real momentum in my business. It was sort of just busy work, and consuming other people's content, learning as much as I could. Basically I was doing business in my head, I wasn't actually DOING business. 

I have a lot of beliefs about myself that totally...

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Have Any Ideas?

Jan 08, 2019

Where are my visionaries out there?

How many ideas do you have in the notes app on your phone that have never seen the light of day? How many ideas have you kept from the world because you haven’t really gone for it yet?

Maybe it’s just a new offer, but one that really lights you up. Or a brand new business idea. Or a new arm to your existing business. Or a complete change to your way of life, doing exactly what you want to do.

That used to be me. 2018 was the year that I actually picked ONE idea, ran with it and it has completely changed my life. 

But that used to be me. I got way into the ‘invention convention’ in 7th grade, my project consisted of welding together an alarm clock and a tape recorder (obviously this was before voice notes and iphones) so that when you had ideas at night, you could record them into the tape recorder and when the alarm went off in the morning it would play back the recording to you. 

I had sticky notes in my...

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Perfection, Fear & A Happy New Year

Jan 01, 2019

It's here! Another new year, a fresh start. Have anything you were waiting to release until today, the first day of 2019?

If you're either a self proclaimed or peer proclaimed 'high achiever' like me, you have probably suffered at some point with perfectionism. In fact, you may have even used it as a 'weakness' for a job interview thinking that it was a cleverly disguised strength. 

In the corporate world you were probably right, but in the realm of running a business, perfectionism is just another word for procrastination, and I'm going to just say it, fear. I'm saying this purely because I am so very guilty of it. 


When we are in preparation, consuming, learning and perfection mode, we can't fail. There is no one to judge you, it's SAFE, so a lot of us get stuck here. We convince ourselves that we need to learn more, know more, become a better expert before we can actually serve anyone, let alone sell anything. 

We negotiate with our minds,...

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How My Corporate Background was Keeping Me Stuck

Dec 18, 2018

Coming from a corporate background I've found that a lot of things I was trained to do in my career are no longer serving me now that I've made the transition into the glamorous life of entrepreneurship.

I want to share my top three in the hopes that some of these may resonate with you. Because once we become aware of limiting beliefs and behavior patterns that are no longer serving us, it is so much easier to change them:

1) We were told to fill the gaps where we had weaknesses rather than encouraged to play to our strengths. Every opportunity seemed like another chance to make you a more 'well rounded employee'.

When you own a business the mentality is so different. You know that your strengths are what set you apart and you can outsource any weaknesses. As business owners we don't need to learn everything, and if we try we are wasting precious time, energy and resources.

I would catch myself trying to learn something new that I hated, a couple hours into it I would...

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How to Manifest

Nov 13, 2018

Getting into this whole manifestation thing? 

I am going to make this SUPER simple. How the heck do you manifest things or take things that you want in your mind and have them come into your physical reality. 

Last week, we talked about WHAT manifestation is. Today I want to talk about HOW. 

The universe takes you SUPER literally, which can be a problem because most people think about what they DON'T want versus what they do want. 

An example of this is brought to you by my best friend, she is getting married next fall. During her work outs she does one minute planks. As she holds the position she repeats over and over to herself; 'If I can hold this it won't rain on my wedding day'.

What we have since discussed, is that your subconscious does not understand negatives. So what her subconscious hears when she is saying that to herself over and over is  "rain on my wedding day".

Won't, don't, can't, doesn't, not - all negative words that the...

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